Why it won
Since the Recycle for Pendle initiative started in June 2005, recycling rates across the borough council have started to markedly exceed statutory targets.
The judges felt that this was a major achievement, particularly as the borough was “really up against it” having a number of deprived areas and limited
resources. Since the ‘Cleaner, Greener, Safer’ campaign kicked-off, Pendle Borough Council in Lancashire has hit its target for the past two years and even exceeded it.
The judges felt that this type of initiative represented what this award was all about as they have been “consistently fulfi lling” the statutory criteria for the past two years. In 2005/06 the council beat its statutory target of 18% by a few percent.
However, the following year Pendle’s recycling dramatically improved, hitting just under 32%. Recycling fi gures for the fi rst quarter of 2007/08 indicate 36%. The Pendle project incorporated switching to alternate weekly collections of refuse in wheeled bins and kerbside recycling collections of cans, plastic bottles, paper, textiles, cardboard, glass and garden waste.
A communication campaign was launched, which included billboards, bus shelter posters and newspaper adverts featuring local people. A series of educational road shows was also held, featuring a bin rummage game where participants sorted the contents of a bin into recyclable and non-recyclable materials.
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